Thursday 2 August 2012

WHAT IS THE FUTURE OF THE MODELLING INDUSTRY?

We've heard horror stories of high fashion models starving themselves to stay thin, and seen skeletons walking down the runway. Influxes of images showing extremely thin women lower young girls' fragile self-esteems as they strive for this unattainable beauty. It has been proved that these unrealistic images have contributed to the rising number of eating disorders especially in America and around the world. So what is the future of the modelling industry?



GOOD HEALTH IS BEAUTIFUL: Refilwe Makamedi (myself) standing up for and representing petite models.

Vogue has come up with new standards which will highlight healthier, beautiful models that can serve as inspiring, not demeaning, images for girls. These standards are revolutionary in the modelling industry, especially because models' shrinking waists have been such a topic of concern in recent years. Vogue has started setting these standards in June, whereby the policy states that Vogue will no longer willingly hire models that are too thin and appear to have an eating disorder, or that are under the age of sixteen. Vogue is finally being proactive and trying to portray the idea that healthy is beautiful and in addition to these new guidelines, Vogue is also beginning a mentoring program for its younger models to help raise awareness about their health and how to portray their healthy is beautiful campaign (www.lhrtimes.com).



THE VOUGE HEALTH INITIATIVE: AIMING TO ENCOURAGE A HEALTHIER APPROACH TO BODY IMAGE
www.allwalks.org

However, I feel that this doesn't necessarily mean the entire modelling industry is changing. While Vogue plays a big role, standards aren't necessarily altering for other magazines on the runway. Question is, will models portray healthier body images and set more realistic standards for young girls struggling with their self-esteem? Will underage girls be kept away ffrom the very adult world of the modelling industry? MAYBE. But one thing is for certain: Models will stay thin, but hopefully not skeletal. 

6 comments:

  1. You have posted a very good point there about promoting healthy models , but however we should remember that models are set to look and be in a certain criteria by so I mean . A model should be extremely tall and very skinny they are substituting maniquine and hangers . They are walking hangers . So my point is not everyone can't be a model or rather runway models they are there to be unique and very different from the ordinary individual.

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    1. I get that but if the industry continues to use skinny girls, what about young girls' fragile self-esteems who want to be models but don't have the body for it?

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  2. I think the reason why we see lot of thiny models it's beacuse of the pressure that wana- be modells from guru of the industry the likes of Helly Berry, hs has swell built body.Furthermore the modeliing industry has not up to so far received too much coverage within Africa.

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    1. I honestly think that African models are receiving coverage, slowly but surely.

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  3. I think models should just know what to eat and not what too eat, because at the end of the day for you to be a model you should look healthy and have the energy. so if it does not work for you, you should try something else besides modelling.

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