Many critiques in the modelling industry have less in common with the loving mother who tries to flatter you with compliments that empower you and more in common with a devil's advocate who tells you to skip your next two meals because your bum looks to large in your favourite pair of jeans and that you need to hit the gym daily for about three hours minimum. Both their have their place but one is said in love, the other is much more forceful and can affect ones self-esteem, income and career of an aspiring or professional model.
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| CURVES ARE NOT BAD: THEY REDEFINE AND RESHAPE THE WORLD'S STANDARD BEAUTY. www.examiner.com |
For years, fashion designers created the demand for models to be thin, preferring human hangers on the runway and models of picture perfect perfection in their advertisements. Major changes were noted when modelling agencies Ford and Wilhelmenia first expanded into the plus size market. In the late nineties Mode Magazine launched its first fashion magazine targeted for the plus-size consumer and was also supported by Wilhelmina. Then in 2004 Dove's Campaign for Real Beauty began pushing the envelope further with a national campaign using plus size models. The main stream public was accepting more variations in curvaceous beauty with people like Anna Nicole Smith, Mia Tyler, Emmie Aronson and Queen Latifah shining in the spotlight.
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| EVERY WOMAN SHOULD BE ABLE TO SHOW HER CURVES: MYSELF (REFILWE PEARL MAKAMEDI) |
Thankfully the plus size movement has continued with Wilhelmina W. Curve Models Organisation, Curves for Change where the models are removing the superficial shell of the fashion industry to become personal mentors of success. They utilise their good looks and sharp wits to advocate for a variety of charities that empower and help women. Two of the organisations they are currently supporting are:
- www.hardygirlshealthywomen.org which is a nonprofit organisation that works to create opportunities, develop programs, and provide services so that all girls and women experience equality, independence, and safety in their everyday lives.
- The other organisation Curves for Change supports is the www.komeraproject.org, an organisation created to assist girls in Rwanda where most struggle to be educated beyond elementary school.
The expectation is for every woman to be able to come out and show off her "curves" to support both these great causes and to celebrate how far we as women, have come to redefine and reshape the world standard beauty.
i agree, especially herein south africa, our women are known for the curves and when it comes yo nthose advertising campaigns , i dont understand why they all use skinny girls, majority of women in south africa are fully figured and proud of it, show those curves ladies,
ReplyDeleteTrue, women in Africa are known for their curves and all I'm saying is modelling campaingns should cater for all types of body shapes and not just skinny women.
DeleteIts about time! Models are usually a depiction of perfection and sometimes starved ladies walking the runway. It is a great deal to know that when I open my magazine, the women I see will be women I can identify with
ReplyDeleteYes, thats what I'd like to see the modelling industry striving towards, making everyone feel accepted and appreciated by media and society.
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